Solving the Middle-Class
Brand Content Gap
GenAI + Post-Production: The New Content Model
#NICHE
The “middle class” of the brand economy: small and mid-sized businesses with modest marketing budgets. They can afford to invest in content creation, but not at the level of large brands.
Think of:
Clothing labels that can only hire one model and shoot all their outfits in a single day on one set.
Lifestyle brands that value video but can’t keep commissioning multiple shoots—because each one demands casting, sets, crews, and heavy production costs.
#PROBLEM
GenAI today is powerful: start-ups and micro-brands already use it to spin up images and videos quickly.
Big brands still commission high-end production or CGI to get flawless storytelling.
> BUT <
The middle tier is left out: they need something better than drag-and-drop AI content, but far more affordable than full-scale production.
#HOW
The solution is a hybrid approach: fuse GenAI with traditional CGI and
post-production.
Remove the most expensive part — physical production (models, crews,
sets, locations).
Leverage AI to generate flexible content.
Polish with post-production to fix AI’s flaws faster than building assets
from scratch.
This creates a new balance: quality that rivals traditional shoots, at a fraction of the cost.
#THE FIX
Casting & Models → Replaced with AI avatars. Custom-trained to appear in varied outfits, poses, and languages—with perfect lip-sync—ready for unlimited use.
Locations & Sets → Generated by AI, whether realistic or fantasy, placing products and avatars in any environment instantly.
Revisions → Unlike traditional shoots that require costly reshoots, AI lets you update scripts or dialogue with a click, making content agile and adaptive.
In short: Middle-class brands get premium-level video without premium-level costs.
Creative Hacks
Turning smart shortcuts into standout content
Extra Value
REAL HUMAN
NEO HUMAN
HYPER REALISTIC
TOON CHARACTERS
#AVATARS
In today’s GenAI avatar marketplace, the options are limited in looks, outfits, camera angles, and gestures.
This creates a real risk for brands: audiences can instantly recognise where a character came from, making the content feel generic and less authentic.
Our solution: custom-trained AI avatars.
We build avatars in multiple styles, with varied angles, outfits, and gestures.
The result: content that looks professional, feels original, and avoids the obvious “GenAI” stamp.